The Sarouk’s namesake is a village located 25 miles north of Arak (Sultanabad) in Iran (formerly of the Persian Empire). This region was one of the most productive for rug weaving featuring the coveted designs of Farahan, the most famous Sarouk designer. These rugs are often referred to as Farahan rugs as a tribute to the famous designer. To compete with the popularity of rugs crafted in Kashan, Farhan created a center medallion motif. Today, most of the antique Sarouks fabricated during the late 19th century are often referred to as Farahan Sarouks.
Hand-knotted Persian Sarouks are often considered the most luxurious, high-quality rugs from the Arak region. These rugs feature deep, bold color palettes, often of reds, blues, and greens, and explore curvilinear designs in floral and medallion motifs. The burgeoning floral design of this Sarouk explodes with personality. The rust-colored backdrop accented with navy, green and beige, is a beautiful example of a Sarouk worth a second look.